Powers Electric “Introducing the A-Type”
It had been exactly one year since Andy Powers’ A-Type electric guitar had launched in the USA. The ask was simple: using new and old footage, create a short, engaging introductory video to re-launch this guitar in the E.U. and Canada.
Directed and Edited: Nicole Valencia
Shot: Andrew Rowley, Gordon Yould, Nicole Valencia
Client: Powers Electric
Aspect Ratio: 16x9, 9x16