Powers Electric “Introducing the A-Type”

It had been exactly one year since Andy Powers’ A-Type electric guitar had launched in the USA. The ask was simple: using new and old footage, create a short, engaging introductory video to re-launch this guitar in the E.U. and Canada.

Directed and Edited: Nicole Valencia

Shot: Andrew Rowley, Gordon Yould, Nicole Valencia

Client: Powers Electric

Aspect Ratio: 16x9, 9x16

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